International business strategy… What does the term mean? The international business strategy is nothing but understanding the flow of any business enterprise. As the name suggests, this subject requires a lot of strategizing like:
Growth Strategy: Growth strategy basically means to keep improvising. Improvising on the current product in the form of new features or modifying the existing features with slight tweaks and turns.
Product Differentiation Strategy: This means to give your product that edge, which will make your product stand out of the rest in the market. For example, ‘Apple.Inc’ launches its new
cellphone with a design better than any of its competitors like Samsung or Nokia.
Cost Strategies: This primarily deals with providing a great deal of products and services at a very reasonable cost. The best example to describe this would be Reliance, which launched ‘Jio’ sim cards with a wide range of offers to go with it, which no other network operator had provided so far.
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