Marketing is a process of creating value for the customers. It starts from identifying the needs and wants of customers and ends at satisfying them in the best way through products and services. It is a set of activities, and processes for the purpose of creating, delivering, exchanging and communicating products and services that have value for clients, customers, partners and society. Marketing leaves an impact on the businesses, customers, suppliers and other firms.
The aim of marketing techniques is to increase the sales of the products and ensure customer satisfaction. It creates relationships between the buyers and the sellers. Marketing includes 4 P’s which are Product (includes the goods & services), Price (the exchange value), Place (delivery of product to the customer) and Promotion (increasing the value). The success of a business depends on its marketing. Good marketing ensure higher sales of the products and creates the brand image of a company.
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