It is the part of marketing that is responsible for the promotion of services or products or the objectives of any organization. It is generally considered to be the prime way to promote a service or product to the public.
It is the role of marketing that involves a chain of a business that actually caters for a single or multiple products of any organization. It is the system that flows any product or services through a network to ultimately deliver it to the public.
The selling of a service or product is one of the main criteria of the product or services of a company. It involves the work of a salesman, management team or manager to actually figure outgrowth of the company through sales. It is considered to be a skill of personnel involved in it or the promotional activity which actually sells the product or services. Selling is directly related to the growth of the company or an organization. Without selling there won't be any existence of business or organization.According to the American Marketing Association, it is defined as "the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large". The study of marketing across the college or universities also involves social sciences, psychology, sociology, mathematics, economics and much more. The profession of marketing inputs skills and knowledge of the organization. Marketing involves the creation of the approach to selling the products or services.
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A manufacturing unit is a place where all the products of the company are produced. It involves manufacturing, refurbishing or maintaining the quality of a product. The manufacturing unit generally occupies a larger space and it also appoints huge employees. It is generally equipped with machinery and packing and transporting goods.
This is the unit of an organization where all the manufactured or processed goods are stored before dispatching. It is the unit of the organization that acts to store and dispatch goods to a different location based on the requirement. It generally requires a large infrastructure and transport facility.
The Clearing and Forwarding Agent(C&F) validates its role to stock and ship the product to a wholesaler or distributor. It is generally appointed as one party of one state. C&F is responsible for the stock to be delivered to a wholesaler and collect payment from the same. Company awards C&F a certain percentage of an overall value of the stock dispatched further from the C&F.
The role of a wholesaler is one of the safest yet profitable roles. The wholesaler generally indulges to supply goods in bulk to the distributor or sometimes directly to a retailer. The wholesaler sells the product to the distributor at a much-discounted price. Wholesaler keeps less margin but as a whole earn a big profit by selling in bulk.
Distributor is a key person between a wholesaler and a retailer. Distributor indulges to distribute products to various retailers on a cash or credit basis. The distributor has the key capability to promote the product to a retailer and show the retailer's benefit of selling a product. It is also the responsibility of the distributor to collect payment from a retailer whom the distributor has served on a credit basis.
It is a retailer who is involved in promoting or selling any product to an end customer. The retailer further converts some benefit of any product to its customers. Retailer plays a role that is very important and is linked to the overall growth of sales.There is a wide scope in marketing to enhance the sale of any product or promote any services of any organization. Marketing has the potential of creating an impact on any product or services which are further responsible for a compound annual growth rate of the product.
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