Barcelona is one of the well-known football clubs in European football which has the best brand image in the world. In this study, the case analysis of Barcelona by addressing different concerns of Fau and talent strategies is going to be evaluated. This study also includes the process of capitalizing on untouchable elements in the environment.
Addressing Fau's concern is one of the most important factors for Barcelona to maintain its local ambitions and focus at the time of remaining comparative in the European football market. The club has a local market through the application of various types of youth academies. It also has a long history of producing world-class players including Iniesta, Xavi and Lionel Messi. As depicted by Doncaster et al. (2020), by continuing its investment in the youth academy, Barcelona can maintain its local identity in its overall market. Adoption of a sustainable financial model and also help the organization to balance their on-field ambitions of financial responsibilities that can help the organization to reduce club reliance on high priest wages and transfer fees instead of retaining and developing existing players. Organizations can also focus on developing a strong relationship with local finance and community by expanding their global reach. Focusing on the development of local talent and adopting a Sustainable financial model can help organizations increase competitiveness in European football.
The talent strategy of Barcelona is famous and focuses on developing well-known players from its renowned youth academy, La Masia. This type of approach helps the club to maintain its unique Identity and overall style of playing by processing world-class players like Iniesta, Xavi, Busquets and Messi. However, this football club also faces several challenges associated with this talent strategy.
The competition among the youth talent has increased in a significant way in recent years and many other clubs are also investing heavily in the development. The financial pressure of modern football also creates difficulties for the football club to return their top talent. Barcelona also has several academic graduates who leave the club for large transfer fees. The departure of famous player Messi to a different club created a huge fanbase loss for the company.
The capitalization of the untouchable elements can provide a huge amount of support to the science to have high value due to their unique style of play, commitment towards development and ties with the local community.
The unique style of playing through the application of licensing and merchandising programs can help Barcelona to capitalize on the elements of the organization. The wide range of products including accessories apparel and jerseys with iconic colours and crests help the club to increase its revenue by selling these products. As depicted by Lynch (2020), this organization has also capitalized on the overall commitment towards your development by developing a good partnership program with other organizations and clubs. As an example, Barcelona established different academies in Japan, the United States and China which provide training and coaching to the young players to become proficient players in the future.
The development of partnerships with the local community with various initiatives helps Barcelona to promote its community engagement programs and social responsibility. It also has a better foundation which supports health, social inclusion and education of young people which assist local organizations to get support from the community.
Analyzing the overall study, the organization can mitigate Fau's concern by initiating its major process of launching new products, services and others by initiating the investment for the overall process. As per the talent strategy, the implementation of major strategies for developing the youth campaigns can offer better support. Secondly, for expanding the untouchable elements, investment in youth infrastructure, development of partnerships with local communities, and production of various products and services can help the organization to expand their overall untouchable elements.
Doncaster, G., Medina, D., Drobnic, F., Gómez-Díaz, A.J. and Unnithan, V., 2020. Appreciating factors beyond the physical in talent identification and development: insights from the FC Barcelona sporting model. Frontiers in sports and active living, 2, p.91.
Lynch, C.R., 2020. Contesting digital futures: Urban politics, alternative economies, and the movement for technological sovereignty in Barcelona. Antipode, 52(3), pp.660-680.
Maqueira‐Marín, J.M., Nuñez‐Cacho‐Utrilla, P.V., Fernández‐Menéndez, J. and Minguela‐Rata, B., 2022. Fast‐track talent to compete in the short term. Looking at the soccer mirror: Atlético de Madrid FC versus FC Barcelona. Managerial and Decision Economics, 43(8), pp.3479-3497.
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