Samsung Market Segmentation Case Study

Segmentation, targeting, and placement on Samsung are a chain of practices carried out in a certain sequence. Samsung's marketing strategy consists of these activities. Segmentation is the process of splitting a community into different and specific classes based on common traits. Efficient segmentation and positioning techniques played a major role in the company's growth and acquisition of a distinct brand reputation.

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Samsung Market Segmentation

In terms of the international unit share of the market, Samsung is the world's leading smartphone manufacturer. Users, we believe, want a product that suits their personality, lifestyle, and budget, which has resulted in the emergence of sub-brands that cater to different types of customers. We're starting to notice that it's a multi-tier marketplace, and we're seeing a lot of manufacturers offering a strong range of products. This strategy is the consequence of a more evolved mobile market where innovation is essential for long-term success.

Samsung mainly focuses on conscious progressive's target segment.

The lifestyle of Conscious progressive -The people making up the Progressive Conscious Target Market are smart and educated. You still want new skills and data because all your decisions are based on your skills and knowledge. These people value self-improvement and growth, and through their choices they strive to improve their life. They are frequently the ones who plan fun get-togethers. It is their passion to amuse others, and they are very good at it. These individuals are inquisitive and daring.

Attitude to Shopping: Conscious Progressives are quickly enticed by amusing advertisements that can be connected to them. They make purchasing choices based on emotions when it comes to eCommerce. This does not imply that Conscious Progressives are less selective of the goods they purchase. These people are interested not only in the device's packaging but also in learning more about it. They want the product's functionality to conform to the picture. The quality of the goods purchased by people in this target market is extremely important to them.

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Pricing Of Samsung Products

Competitive Pricing: At affordable costs, Samsung offers a wide range of products. The company operates in various industries, but not all play the same part. As a result, Samsung uses aggressive pricing on its products in these segments in order to maintain its market share.

Scheme Pricing: Samsung charges a high price for new technology or ideas, particularly with regard to its smartphones. As competitors start incorporating identical features and technology into their products, Samsung lowers its prices to gain market share.

Types Of Positioning Used By Samsung:

Multi-segment: Positioning in several segments. Samsung caters to several market segments simultaneously by having a range of service and product packages. For instance, Samsung SMART Signage professional screens come in a variety of dimensions, screen resolutions, and features, as well as a variety of price points. As a result, Samsung caters to the requirements of the customers with various financial means.

Imitative: Samsung is renowned for copying its rival Apple's design on the initial phases of production, functionality, and marketing campaign.

Anticipatory: Some Samsung devices, such as smartphone picture sensors, have a low-profit margin at the moment. These products, on the other hand, were created with the expectation of increased turnover in the future.

FAQs Answered By Our Samsung Market Segmentation Case Study Experts

Question 1: Briefly explain Samsung demographic segmentation?

Samsung is focusing on the consumer market by segmenting it into various groups and providing different goods to each group based on their shared attributes. Geographic, Demographic, Psychographic, and Behavioral segmentation are used to divide the market.

Question 2: What is Samsung's target market?

People between the ages of 15 and 45 who are interested in these new technical advances are Samsung's target customers. Television and digital networks have a big impact on them, and they're especially interested in public Television programs, as well as celebrities.

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