In this report, several elements have been evaluated that contribute to the leading factors and competitive edge of the corporation belonging to the hospitality sector. The analysis has been performed for Oak Tree Inn company by assessing numerous environmental aspects on the basis of distinct analysis models. The critical assessment has been performed with the help of Pestle, porter and SWOT analysis to recognize various opportunities and threats in the hospitality and tourism sector. The analysis has been thoroughly analyzed to frame two choices for the corporation that can aid in bridging the gap to acquire a competitive edge.
Strategic agility is the capability of the firm to rapidly respond to market variations with keeping focus and competency. This phrase means to remain competitive in the market while also identifying the prospects that will assist to decrease the threats (Nyamrunda and Freeman 2021). Through this, the owners of the firm will identify the market variations that could be good or bad for the firm helping them to rapidly adapt to those variations. Formulating strategic agility assists the owners of the business to establish clarity regarding market demand and where they stand in a competitive market. Oak Tree Inn provides friendly guestrooms and pubs with a sound atmosphere and comfortable rooms. The report will cover a brief overview of the firm and its activities with risks and opportunities that the hotel is facing covering both macro and micro environments. Also, it will cover two potential strategic options that will mitigate risks and exploit opportunities.
Oak Tree Inn was found in 1997 as a family-run corporate. and is situated between Heathrow Airport and Central London which is a pub and provides guestrooms to consumers. Along with this, it has an ice cream parlour, B&B accommodation, village shop and coffee shop (Oak Tree Inn 2023). The restaurant provides tasty and affordable food and the bar is very cozy and soothing with a warm atmosphere with a real log fire. The business has derived a long way from successive electrician firm to establishing and developing a new holiday business destination. Oak Tree Inn hires 100 people wide crosswise its village workshop, accommodation and food and coffee drive-thru.
The hospitality industry in UK is dynamic. The sector is the combination of international and national brands that share high level competition. It recorded growth numbers in last years in context to both investments and performance. This sector is expected to grow at 2.5% CAGR in upcoming years. UK’s hotel sector is worst hit sectors during COVID-19 outbreak, but with ease in COVID-19 cases and restrictions, the demand for new hotels is assumed to rise. Hospitality sector tend to grow in Loch Lomond area of Scotland as it covers all from watersports to admiration of breathtaking surroundings. It offers the chances to the customers to spot UK’s rarest wildlife like pine martens, red deer and red squirrels (Forest holidays 2023). Easy of driving distance and popular tourist attraction make it an attractive place for progress of hospitality sector.
Pestle acts as a tool helpful for analyzing external analysis of the nation and making verdicts to build viable edges for the corporation (Simoes 2020).
This model will aid the corporation in identifying the probable threats that impact the business profits.
Strengths · Oak Tree Inn has capability in a wide array of services. It grasps the capacity to acquire a sturdier part of the market share in the sector (Breznik et al. 2022). · Established business extension strategies through services in the food and beverage business. · Have the capability to offer specialized services on basis of niche demands of the available consumer base. |
Weaknesses · Being a family-run business, it does not operate on a systematic board. Thus, processes may compromise on specialized viewpoints and standards. · It has recognized a principle focus on client welfare and great client service. However, concerns are linked with the company in creating clear systems for employee welfare. |
Opportunities · Has access to main support from the government. · With the easing of COVID-19 restrictions, Oak Tree Inn can get a higher volume of consumers (Bonfanti et al. 2021). |
Threats · Factors like Brexit and COVID-19 might cause negative impacts on tourism that may reduce demand for Oak Tree Inn. · A lack of organizational structure might lead to a lack of interest from stockholders and other participants. |
The major issue linked with problems of the company is concerned with the lack of structure of the organization that can take verdicts on behalf of the corporation on issues like operations, employment, account management and property maintenance. The major outcomes from the analysis signify that the corporation requires the construction of precise management and leadership pattern to raise the productivity and performance of the workers (Alblooshi et al. 2021). The capability to accomplish the objectives of the company that possesses a wide array of goods and services is reliant on on the corporation having essential standards of human capital together with a strong work report and enough understanding of allocated tasks. With well framed organizational structure, Oak Tree Inn will become capable of properly managing diverse procedures and assure that every division is under the supervision of qualified professionals. It has been analyzed that the usage of leadership in the company makes a contribution towards the enhancement of motivation and provides a clear path towards accomplishing the objectives of the firm (Khan et al. 2020).
Oak Tree Inn has made corporate models for a wide array of areas associated with the hospitality sector that are exclusive to the corporation. In the current environmental setting, the basic prominence is on the source of hotel facilities and beverage and food-related amenities. To competently implement the market segmentation strategy of Oak Tree Inn, the corporation should assure that highly talented and experienced personnel are available and improve their abilities (Cattermole 2019). The major aspect making contribution to the requirement for higher trained employees in regard to the corporate model of Oak Tree Inn is the deficiency of proficiency among personnel will have adverse consequences on the capacity of the company to function across a wide array of services. In contrast, greater demand for skilled labour indicates that skilled personnel are not easily accessible from the labour marketplace directly. As a significance of this, it is suggested that Oak Tree Inn execute strong training and progressive programs that will allow the company to hire people with potential and prepare them with the instruments they require to grow competency. It has been analyzed that corporations may incorporate the training model that is established through financing assimilated from government structures for the retrieval of the hospitality industry during post COVID stage (Spanaki et al. 2021). The funds being acquired can be cast-off to make operative programs together with reward schemes for high-performing personnel.
It can be concluded that enhancements in service quality have been linked with the skill levels and competence of the staff of the organization. The component is directly connected with the circumstances surrounding the activities of Oak Tree Inn. As an outcome, the report suggests that the second strategic option concerned with staff training and progress must be adopted. The strategy adheres to proven methods linked with organizational success. It has the potential to offer the company longer-term benefits by appropriately implementing an agenda for requirements of employee performance. Therefore, it can be claimed that the positive linkage of the second option with factors like the growth of the organization, stakeholder satisfaction and enhancement of services and goods makes it an as optimum choice for Oak Tree Inn.
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