Market Opportunities Part of eUtravel and Redbus Assessment Answer

Introduction

Eutravel is a projected business enterprise that aspires to provide the public transportation segment in Ireland. The main target customers of eUTRAVEL are persons who desire to reserve a bus ticket without having to be present at a physical location. This idea is planned to draw consumers by presenting consumer service, concessions, and additional advantages unavailable at a material bus station.

Market Opportunity

The quality which divides eUTRAVEL from others is that it offers a chance for the consumers to choose their favored course for their destination. Not simply this, eUTRAVEL offers its consumers plenty of diverse options to get better seats. Their social media plans are calculated so well that it constantly discovers great suggestions for their spectators (Bagrecha & Alam, 2016). Its advance in social media is rather different from others. Their chief revenue model is extremely straightforward. eUTRAVEL charges payment from the bus operator on each ticket reserved from their platform. eUTRAVEL moreover advertises its ticket booking software to bus operatives. This software is simple to understand and workers can reserve tickets, handle books plus optimize.

There has been a boost in the number of citizens utilizing social media throughout the globe. eUTRAVEL can utilize the opportunities of social media platforms to sponsor its business and resolve the primary flaw which moreover comprises collecting consumer criticism. eUTRAVEL can make concords with its traveling associate and bus operators to stick the eUTRAVEL emblem on their buses as eUTRAVEL is providing a big bag of production to these workers. This proposal will support the business of eUTRAVEL at a superior level. As the fuel costs have been increasing extremely in the last months, it is a beneficial condition for eUTRAVEL since more and more public will be utilizing public transportation and this will result in an increase in the consumers of eUTRAVEL (Hensher, 2017). Though the pandemic is a dreadful thing, it can be utilized to one's advantage if used correctly. Because of the pandemic, all businesses have been obligated to go online from offline tasks, eUTRAVEL has been online from the beginning and this offers it a benefit over others since it recognizes the online edge better than other businesses (Kamargianni et al., 2016).

Rater Model

Reliability

eUTRAVEL works straight with the huge number of bus workers. Ticket reservations will be at your fingertips with near-to-zero mistakes. The consumers will be paying straight to the corporation and the remaining will be managed by them. From the explorer’s standpoint, the chief reliability is the hassle-free nature of paperless receipts. Since tourists no longer need to carry a paper receipt, the nervousness of losing the ticket is completely eradicated (Deogadkar, 2021).

Assurance

eUTRAVELS offers 24x7 consumer support through a helpline to comprise a constant personal feel. With tailored tour packages, EuTRAVEL attempts to attain every order of the clientele. It is dependable and comprehensible, and it offers some reassurance for their expenses. Travel agencies offer precise services for their relatives (Deogadkar, 2021).

Tangibility

Clients will be capable to benefit from the bus facilities through the company at reasonable charges, economical ticket costs, and referral bonuses. They will be capable to put aside more funds and time. The “after-sales support” will be the USP of the business (Stocker & Shaheen, 2017).

Empathy

The service group will be devoted to solving concerns within twelve hours from when it is done. The workers will be marked according to their problem-solving aptitude and a proper algorithm will be pursued. There will be suppleness and a distinctive feel for every concern mentioned (Stocker & Shaheen, 2017).

Responsiveness

In the instance any problem is not resolved by the helper within the placed “turn-around-time”, either a hundred percent repayment or one complimentary bus ticket coupon will be offered to the consumer (Bagrecha & Alam, 2016). The travel indemnity will cover misplaced luggage, missing flights, highway collapse help, and so on.

4Ps

Product

Online Bus Ticket is the necessary product that decides the business. Using the internet eUTRAVEL gives tickets with the effortlessness of sitting at the house and purchasing through a pleasant user interface offering an alternative of timing, “AC/Non AC”, “Pick up and drop points”, “operator ratings”, assessments, and so on. eUTRAVEL sends the receipt through SMS on the recorded cell phone number and a similar can be revealed upon embarking on the bus (Guidon et al., 2020). Such a product/amenity plays an imperative function in a marketplace where the accessibility of one such service did not subsist and bearing in mind the massive command for road transportation in Ireland.

Price

The cost of a ticket purchased online through eUTRAVEL is extensively based on the transport supplier and the kind of bus selected for. The cost of the bus ticket is the equivalent it will be received from the bus worker (He et al., 2017). The benefit eUTRAVEL has is that its entire facilities are online and they merely had to board bus workers and mechanize their account through “BOSS (Bus Operator Software Service)”. eUTRAVEL offers several alternatives to select from a broad variety of prices. Contrast is simple for a consumer to distinguish between several bus workers and therefore the traveler’s logic of endorsement is moreover fulfilled.

Place

Travelers of Ireland utilize individual bus sites. eUTRAVEL’s online ticket reservation facility paved the path for continuous demand and obligation (He et al., 2017). There are plenty of prospects in the Irish marketplace since this will be a novel service to make easy traveling for travelers.

Promotion

“Word of Mouth’’ has been more than only an advocate for eUTRAVEL. It has been a “guardian angel” ensuring the inflow is augmented gradually. together with creating a central bus system, the corporation presents festival recommendations, vouchers, and promotional codes to create a tough consumer base. Each day there are hundreds of travelers traveling to and from Ireland and the excellent service provided with criticism from the consumers played a chief function in making the site on trend (Guidon et al., 2020). eUTRAVEL has a tough social media presence on diverse platforms such as Instagram, Facebook, Twitter, and YouTube. eUTRAVEL utilizes several SEO approaches to guarantee that anyone who desires to reserve bus books simply on their website. eUTRAVEL improves its website by including appropriate keywords where needed. They carry out an exhaustive study on the suitable keywords and what the public looks for and utilize it on their website as a result. Accordingly, these are the keywords the company aims to increase better perspectives for their website (Deogadkar, 2021). eUTRAVEL moreover keeps a blog through which they keep accumulating information on their website. Their blogs utilize keywords that assist them position and arranging them in a method to boost readability – they utilize the correct typescript and color to guarantee that one can interpret the blog correctly and use up time reading it completely (Stocker & Shaheen, 2017).

Conclusion

The main interesting attribute of eUTRAVEL, though, is that it permits consumers to select the most suitable road to their destination and the mainly suitable accommodation on the most expedient and premium bus. Consumers might follow their bus, reserve buses derived from their ratings, and offer evaluations after the bus journey has finished. 

References

Bagrecha, C., & Alam, S. (2016). Challenges and Opportunities in Online Reservation of Bus Tickets. IOSR Journal of Business and Management, 18(6), 32-38. https://core.ac.uk/download/pdf/72803772.pdf

Deogadkar, A. (2021). A Study on Determinants of Customer Satisfaction in E-enabled bus booking platforms. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(2), 1895-1905. https://www.turcomat.org/index.php/turkbilmat/article/download/1771/1516

Guidon, S., Wicki, M., Bernauer, T., & Axhausen, K. (2020). Transportation service bundling–For whose benefit? Consumer valuation of pure bundling in the passenger transportation market. Transportation Research Part A: Policy and Practice, 131, 91-106. https://www.research-collection.ethz.ch/bitstream/handle/20.500.11850/337846/ab1363.pdf?sequence=2

He, L., Mak, H. Y., Rong, Y., & Shen, Z. J. M. (2017). Service region design for urban electric vehicle sharing systems. Manufacturing & Service Operations Management, 19(2), 309-327. https://ora.ox.ac.uk/objects/uuid:185af147-c08d-44df-8268-c238aec29619/download_file?file_format=pdf&safe_filename=Car2Go_V10.2.pdf&type_of_work=Journal+article

Hensher, D. A. (2017). Future bus transport contracts under a mobility as a service (MaaS) regime in the digital age: Are they likely to change?. Transportation Research Part A: Policy and Practice, 98, 86-96. https://ses.library.usyd.edu.au/bitstream/handle/2123/17497/Thredbo_15_Thredbo_15_Paper_2.pdf?sequence=1&isAllowed=y

Kamargianni, M., Li, W., Matyas, M., & Schäfer, A. (2016). A critical review of new mobility services for urban transport. Transportation Research Procedia, 14, 3294-3303. https://www.sciencedirect.com/science/article/pii/S2352146516302836/pdf?md5=2be02929807d84fb81b8b50f5f5f5388&pid=1-s2.0-S2352146516302836-main.pdf&_valck=1

Stocker, A., & Shaheen, S. (2017). Shared automated vehicles: Review of business models. International Transport Forum Discussion Paper. https://www.econstor.eu/bitstream/10419/194044/1/itf-dp-2017-09.pdf

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