International business strategy… What does the term mean? The international business strategy is nothing but understanding the flow of any business enterprise. As the name suggests, this subject requires a lot of strategizing like:
- Growth Strategy: Growth strategy basically means to keep improvising. Improvising on the current product in the form of new features or modifying the existing features with slight tweaks and turns.
- Product Differentiation Strategy: This means to give your product that edge, which will make your product stand out of the rest in the market. For example, ‘Apple.Inc’ launches its new
cellphone with a design better than any of its competitors like Samsung or Nokia.
- Cost Strategies: This primarily deals with providing a great deal of products and services at a very reasonable cost. The best example to describe this would be Reliance, which launched ‘Jio’ sim cards with a wide range of offers to go with it, which no other network operator had provided so far.
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