90+ Latest B2B Marketing Dissertation Topics 2024

As a business student, you have studied multiple components of conducting business. From maintaining finance to human resource management, what is imperative is how you will put your learning and understanding into practice. Therefore, that dissertation can be a good starting point, especially if you have shortlisted the appropriate B2B marketing dissertation topics. Consequently, it will help you understand the model and concepts deeply. Likewise, select an accurate topic that showcases your interest and will help you professionally and academically. As such, it will fulfil your educational requirements and help you pick the appropriate business two business dissertation topics.

To help you get started with your dissertation, you will address a list of trending and relevant topics. We have developed a series that can be helpful for your dissertation writing and academic expert advice on picking a B2B marketing dissertation topic. Additionally, in this web blog, we will discuss the top 90 topics to provide you with an idea of the structure of your dissertation. So, go through this web blog till the end to get precise topic ideas.

Check Out The Best B2B Dissertation Topic Ideas

In this section, you will perceive the trending business dissertation topics and ideas so you can instantly pick and work on them to impress your college professor. Hence, our experts have shortlisted the best B2B marketing dissertation topics from each business category for your better understanding. 

1. B2B Marketing Strategies and Trends

If you have an interest in business marketing strategies and trends, then check out the listed dissertation topics below:

1. The Role Of Social Media In B2B Marketing Strategies
2. The Impact Of Artificial Intelligence On B2B Customer Relationship Management
3. B2B Content Marketing Strategies: Effectiveness And Challenges
4. The Influence Of Brand Equity On B2B Purchase Decisions
5. Digital Transformation In B2B Marketing: Trends And Future Directions
6. Analysing The Effectiveness Of B2B Influencer Marketing
7. The Role Of Data Analytics In B2B Marketing Decision-Making
8. Evolving B2B Sales Strategies In The Post-Pandemic Era
9. The Impact Of Sustainability Practices On B2B Marketing
10. Customer Experience Management In B2B Markets
11. The Role Of Blockchain Technology In B2B Transactions
12. Strategies For Successful B2B Email Marketing Campaigns
13. The Effect Of Mobile Marketing On B2B Customer Engagement
14. Account-Based Marketing (ABM) In B2b: Implementation And Outcomes
15. The Use Of Virtual And Augmented Reality In B2B Marketing

2. Technology and Innovation in B2B Marketing

There is no need to look for a B2B marketing dissertation topic example because our professional academic experts have shortlisted the best ideas for you to form an impressive dissertation.

1. Cross-Cultural Differences In B2B Marketing Strategies
2. The Role Of Trade Shows And Events In B2B Marketing
3. Impact Of Economic Fluctuations On B2B Marketing Strategies
4. The Influence Of Corporate Social Responsibility On B2B Branding
5. Developing A B2B Marketing Plan For Startups
6. The Role Of Customer Feedback In B2B Product Development
7. The Influence Of Digital Platforms On B2B Buyer Behavior
8. B2B Marketing Automation: Benefits And Challenges
9. Personalisation In B2B Marketing: Techniques And Best Practices
10. The Role Of Customer Trust In B2B Relationships
11. Challenges In B2B Market Segmentation
12. Measuring The ROI of B2B Marketing Campaigns
13. The Influence Of Industry 4.0 On B2B Marketing Practices
14. B2B E-Commerce: Opportunities And Threats
15. The Role Of Ethics In B2B Marketing

3. Customer Relationship Management in B2B

You are in the right section if you are looking for B2B marketing dissertation topics in customer relationship management. Here, we have mentioned the best dissertation topic, customer relationship management.

1. Digital Lead Generation Strategies In B2B Marketing
2. The Impact Of Collaborative Marketing In B2B Partnerships
3. The Evolution Of B2B Buyer Personas
4. The Effect Of Corporate Culture On B2B Marketing Success
5. The Role Of Content Syndication In B2B Marketing
6. Building Long-Term Relationships In B2B Markets
7. The Impact Of GDPR on B2B Marketing Practices
8. Integrated Marketing Communications In B2B Contexts
9. The Role Of Thought Leadership In B2B Marketing
10. The Effectiveness Of Omnichannel Strategies In B2B Marketing
11. The Role Of Big Data In B2B Market Research
12. The Impact Of Customer Lifetime Value On B2B Marketing Strategies
13. Analysing The Effectiveness Of B2B Loyalty Programs
14. The Influence Of Technological Advancements On B2B Sales Processes
15. Strategic Alliances In B2B Marketing

4. Digital Transformation and E-commerce in B2B

Are you searching for marketing dissertation help to get guidance in topic selection? If yes! Check out some of the best-shortlisted dissertation topics.

1. The Role Of Innovation In B2B Marketing Strategies
2. The Impact Of Pricing Strategies On B2B Sales
3. B2B Marketing In Emerging Markets: Challenges And Opportunities
4. The Role Of Employee Advocacy In B2B Marketing
5. The Impact Of Artificial Intelligence On B2B Content Creation
6. Exploring The Use Of Chatbots In B2B Customer Service
7. The Effectiveness Of Video Marketing In B2b
8. The Role Of User-generated Content In B2B Marketing
9. The Influence Of Customer Advocacy On B2B Brand Reputation
10. The Role Of Predictive Analytics In B2B Marketing
11. The Impact Of Digital Disruption On Traditional B2B Marketing
12. Exploring The Use Of Interactive Content In B2B Marketing
13. The Role Of Ethics And Compliance In B2B Marketing Strategies
14. Customer-Centric Marketing Approaches In B2b
15. The Effectiveness Of Webinars In B2B Lead Generation

5. Marketing Communication in B2B

Finding the right B2B marketing dissertation topic to earn your desired final grades can be challenging and rewarding. However, we have mentioned some of the best topics related to marketing communication here.

1. The Role Of Market Intelligence In B2B Strategic Planning
2. The Influence Of Organisational Buying Behavior On B2B Marketing
3. Exploring The Use Of Programmatic Advertising In B2b
4. The Role Of CRM Systems In B2B Marketing Effectiveness
5. B2B Marketing Strategies For High-Tech Industries
6. The Impact Of Virtual Events On B2B Marketing
7. Analysing The Role Of Online Reviews In B2B Purchase Decisions
8. The Effectiveness Of B2B Partnership Marketing
9. The Role Of Search Engine Optimisation In B2B Marketing
10. The Impact Of Cloud Computing On B2B Marketing Strategies
11. The Influence Of Customer Journey Mapping On B2B Marketing
12. B2B Marketing Strategies For Financial Services
13. The Role Of Neuromarketing In B2B Advertising
14. Exploring The Impact Of Corporate Blogging On B2B Marketing

6. Ethics, Sustainability, and Globalisation in B2B

Here are the trending B2B marketing dissertation topics that will help you structure your dissertation.

1. The Effectiveness Of Direct Mail In B2B Campaigns
2. The Role Of Artificial Intelligence In B2B Customer Insights
3. Exploring The Impact Of Voice Search On B2B Marketing
4. The Role Of Supply Chain Management In B2B Marketing
5. The Influence Of Globalisation On B2B Marketing Strategies
6. Exploring The Use Of Digital Twins In B2B Marketing
7. The Effectiveness Of Collaborative Content In B2B Marketing
8. The Role Of Customer Satisfaction Surveys In B2B Marketing
9. Exploring The Impact Of Saas On B2B Marketing Strategies
10. The Role Of Digital Storytelling In B2B Marketing
11. Analysing The Effectiveness Of B2B Referral Programs
12. The Impact Of Market Diversification On B2B Marketing Strategies
13. Exploring The Role Of Chief Marketing Officers In B2B Organisations
14. The Effect Of Brand Positioning On B2B Market Share
15. The Influence Of Peer Reviews On B2B Marketing Strategies

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