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B9MK123 Contemporary Consumer Behaviour Case Study Answer


Background Abercrombie & Fitch (A&F) is a popular American clothing brand that has been around for more than a century. However, in recent years, the company has experienced a significant decline in sales and has struggled to maintain its once-prestigious brand image. This decline has been attributed to various factors, including controversies surrounding the company's marketing tactics and discrimination allegations. In the Netflix documentary …

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