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Islamic University of Lebanon

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Impact of Reviews and Ratings on Hotel Bookings Research Methodology Answer

University : Islamic University of Lebanon My Assignment Services is not sponsored or endorsed by this college or university.
Subject Name: Management

Abstract Virtual/ online reviews have seized the attention of researchers and industry experts. The current research investigates the impact of reviews and ratings on hotel bookings. It is found that there is an alteration in the client's behaviors after moving from word-of-mouth to electronic word-of-mouth. Online reviews from clients have usually become the major reference for clients to assess accommodation choices. It is found that previous …

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