Introduction

In this case study essay, the question, “How is AI going to redefine the future of humanity”, will be explored. This question is regarding the potential effects of artificial intelligence on society as a whole. Artificial intelligence is the replication of human intellect in devices that have been designed to reason and acquire knowledge similarly to people. From healthcare and finance to transport and education, this technology is already revolutionizing a number of sectors and industries.

The YouTube video "What is AI (Artificial Intelligence) of the year 2020" by Simplilearn offers a helpful introduction to the idea of AI (Youtube 2020). The video discusses the many forms of AI and how they operate, including supervised learning, unsupervised learning, and reinforcement learning. Additionally, it discusses some of the uses of AI, such as computer vision, natural language processing, and autonomous vehicles.

Tesla is a strong option to respond to this query (a powerful choice of company for this case) because the business has been at the forefront of creating electric vehicles powered by AI. Tesla's vehicles use state-of-the-art sensors and machine learning algorithms to analyze environmental data and make decisions in real time. Since this technology has the potential to alter the automotive industry and reduce carbon emissions, it is essential to the fight against climate change.

AI is a fascinating subject because it has the potential to solve many of the most important global problems, including healthcare and climate change. Artificial intelligence (AI) has the ability to improve our decision-making procedures, boost productivity, and open up new avenues for development and innovation.

When it comes to AI, there are important challenges that must also be addressed. One of these is the sharing economy, where AI may result in employment losses as computers take the place of people in some tasks. Since AI algorithms need a lot of data to work well, there are also worries regarding data security and privacy. To make sure that the benefits of AI are dispersed fairly across society, these challenges need to be properly explored and handled.

Literature Review (Theories)

In terms of how AI will redefine humanity, the effect that artificial intelligence (AI) will have on society has recently been the subject of heated discussion and conjecture. Others have raised concerns about the possible dangers and drawbacks of this technology, while some view it as a revolutionary force that will lead to previously unheard-of progress and wealth. This critical literature review examines the potential and problems that AI can present to corporations and society at large.

According to Mureithi (2019), AI has the ability to fundamentally alter how we live and work, but it also raises worries about the possibility of job losses and the necessity of ethical considerations in the creation and use of AI systems. The necessity of ensuring that AI serves the interests of society as a whole and the significance of human-centered design are both emphasized by the author.

The YouTube video "How AI Will Impact The Future: Rise of AI" provides a comprehensive overview of the current state of AI technology and its potential applications in a wide range of industries (YouTube 2021). Elon Musk, Bill Gates, Sundar Pichai, and Jack Ma, among others, contributed commentary to the video. The film opens with a definition of artificial intelligence (AI) and an explanation of its workings before contrasting narrow AI, which is focused on certain tasks, with general AI, which is more like to human intelligence. The prospective uses of AI in a variety of industries, including healthcare, banking, transportation, and education, are then covered (YouTube 2021). The film emphasizes how AI can, for instance, assist us in making wiser decisions, increase productivity, and open up fresh possibilities for growth and innovation. The movie emphasizes how AI helps organizations innovate and compete, but it also covers the possible risks and issues that AI may present, such as job displacement, inequality, and others. AI brings substantial threats and problems as well as the ability to generate significant opportunities for organizations and society (YouTube 2021).

The notion of the "singularity," or the time when machines surpass human intelligence, is one of the key AI hypotheses (Braga and Logan 2019). Mathematician Vernor Vinge first proposed this idea in his 1993 essay, "The Coming Technological Singularity," and futurists like Ray Kurzweil have since developed it (Braga and Logan 2019). In accordance with this hypothesis, as soon as machines outsmart humans in intellect, they will be able to advance technologically at a rate that is exponentially faster than human capacity. Numerous instances of AI systems are currently outperforming humans in some capacities, even though the singularity is still merely a theoretical idea (Youtube 2023).

The potential threats connected to AI, however, are also a source of worry. Elon Musk, who has raised concerns about the possible risks of AI and urged for regulation to stop a "Terminator-like scenario" from happening, is one of the most well-known voices in this field (Youtube 2021). Other academics have noted the possibility of artificial intelligence (AI) exacerbating already-existing societal inequities as those with more resources adopt the technology more quickly while leaving others behind. Despite these reservations, many AI proponents contend that the technology has the ability to offer major advantages to both corporations and society at large. AI technologies are already being used, for instance, to boost factory productivity, find fraud, and personalize marketing communications (Youtube 2023). AI also has the potential to lead to more precise diagnoses and individualized treatment strategies, which would lead to better healthcare results.

The requirement for ethical and transparent research and deployment is one of the main issues with AI. Biassed or discriminatory judgments could be made by AI systems as they develop, either as a result of the data used to train them or the algorithms themselves. Additionally, there is a need for more openness regarding the judgments that AI systems make, especially in industries like healthcare and finance where the stakes can be very high.

The possibility of job displacement as AI systems proliferate is another cause for concern (YouTube 203). While some claim that AI will create new opportunities and occupations, others are concerned that it will result in a significant rise in unemployment since robots will be able to undertake work that was previously done by humans. As a response to this issue, some experts have offered a universal basic income or other forms of social safety net to assist those who are displaced by automation.

One of the key issues is the possibility for AI to be misused negatively, such as in cyberbullying or harassment. According to Snakenborg et al. (2011), AI could be utilized to exacerbate cyberbullying, a serious and expanding issue, particularly among young people. They contend that AI has the potential to be exploited to produce fake profiles that are more convincing and complex, making it harder for victims of cyberbullying to discern between actual and fake users.
The problem of internet trolling is one more possible difficulty linked to AI. In a study of a feminist forum, Herring et al. (2002) discovered that many of the participants engaged in trolling, which they described as "posting inflammatory or off-topic messages with the primary intent of provoking other users." They suggest that AI might be used to detect and eliminate trolling behavior, but they also point out that this might give rise to questions about censorship and freedom of speech. AI has tremendous prospects for corporations and society at large, even while there are undoubtedly potential drawbacks as well. AI has several advantages, but one of the main ones is greater production and efficiency. Even while there may be benefits to AI, there are concerns regarding how it may impact employment (Herring et al. 2002). As AI systems advance, there is a potential that they may be able to perform many functions currently performed by people, which could lead to widespread unemployment. Some experts believe that concentrating on education and training, which would enable people to gain new skills that are in high demand, is the best way to handle this issue.

As the fourth industrial revolution, artificial intelligence (AI) is predicted to revolutionize both our lives and our workplaces. One area where AI has the potential to have a huge impact is the Internet of Things (IoT), which connects objects to promote a more automated and effective way of life. The adoption of smart technology is not without its difficulties. The potential for a security and privacy breach is one of the main issues with the IoT. According to De Cremer et al. (2017), the lack of integrity and openness in the IoT's architecture and the difficulty of safeguarding and protecting data collected by devices are to blame for the IoT's negative aspects. The possibility of harmful cyberattacks and the loss of private information can result from this lack of security and transparency.

The possibility of consumer resistance to smart items is another issue related to the IoT. According to Mani and Chouk (2017), there are several reasons why customers are reluctant to accept smart devices, including a lack of faith in technology, a sense of losing control, and a concern about being watched.

As examined by Bohn et al. (2004), the social, economic, and ethical ramifications of residing in a world filled with intelligent ordinary things. They contend that while the IoT has a lot of potential advantages, such as greater convenience and efficiency, there are also hazards related to data collecting and the potential for exploitation or abuse. They contend that emphasizing openness, security, and privacy is the way to ensure that smart technology has a positive impact on society.

According to Malik et al. (2021), the sharing and gig economies have significantly changed how individuals work and access goods and services in recent years. The sharing and gig economies are primed for even more disruption and revolution in the future with the rise of smart technology and AI. As AI and robotics advance, there is a rising worry that many gigs and sharing economy professions, especially those involving routine or repetitive labor, will be automated. Workers in the gig economy who may be replaced by robots could be significantly impacted by this. For individuals with the knowledge to create, assemble, and maintain these machines, it can yet also result in new opportunities. Through enhanced matching and coordination, AI is anticipated to have a big impact on the sharing and gig economy. AI can speed up the process of connecting buyers and sellers, hosts and guests, and riders and drivers, enabling users to discover the products and services they require more quickly and effectively. AI can also aid with scheduling and coordination optimization, cutting wait times and increasing overall efficiency.

Application of the Theory

Tesla is a leading innovator in the automotive sector that has been redefining how cars are created, manufactured, and operated utilizing artificial intelligence (AI) (Tesla 2023a). Tesla's use of AI has the potential to significantly change how we think about transportation and might have a profound effect on humanity. Tesla uses AI in the creation of autonomous driving technologies as one application. In order to assist the car in navigating the road and avoiding obstructions, Tesla's Autopilot system analyses data from a range of sensors, including cameras and radar. With the potential to make driving safer, more effective, and more convenient, this technology has the power to completely transform how we travel (Tesla 2023b). Tesla's usage of AI has helped the business to stand out from its rivals and develop a distinctive value offer in terms of monetization and operational strategy. Tesla has been able to charge premium rates for its products by providing cutting-edge autonomous driving technology and avant-garde vehicle designs. In addition, Tesla's use of AI in production has enabled it to lower costs and boost productivity, which has aided the business in becoming profitable and financially successful.
A firm that has been at the forefront of implementing smart technology and the Internet of Things (IoT) is Tesla. With a distinct vision for a sustainable future, the company has established itself as a leader in the field of smart technology due to its emphasis on electric vehicles, renewable energy, and advanced automation (Szekely 2017). The theories reviewed in the literature review will be applied to Tesla in this section as we examine how the company is navigating the opportunities and difficulties presented by the Internet of Things. In addition, Tesla has received recognition for its creative application of technology to produce environmentally friendly modes of transportation (Harvard Business Review 2020). The electric vehicles produced by the business come with sophisticated sensors and software that allow for enhanced automation, including self-driving capabilities. This technology has the potential to drastically lower road fatalities and accidents while also increasing the effectiveness of all modes of transportation. Tesla's products utilize solar power and other renewable energy sources, which is in line with the company's environmental objectives and the emphasis on energy efficiency covered in the literature review done above.

However, there are several difficulties in implementing smart technology in the automotive sector. The possibility of mishaps and casualties resulting from Tesla vehicles' self-driving capability is one of the main worries (The New York Times, 2021). Regulators and consumer groups have disagreed on this issue, with some asking for tighter control and oversight of driverless vehicles. In addition, there are worries about the possibility of data breaches and cyberattacks, as addressed in the literature review, particularly as more personal data is gathered by smart devices. Tesla has emphasized the value of openness and communication with its customers in order to allay these worries. The business has worked to increase transparency regarding the capabilities and constraints of its self-driving technology and has created a thorough cybersecurity policy to ward off any dangers (Schmidt et al. 2020). Along with enhancing the general effectiveness and sustainability of its operations, Tesla has also made investments in research and development to further enhance the safety and security of its products.

Moreover, the literature review's recommendations are in line with Tesla's emphasis on sustainability and the application of intelligent technology. The company's dedication to privacy, security, and openness is a reflection of the need for smart technology to be used responsibly. Tesla has established itself as a market leader and a pioneer in the shift to a more sustainable future by addressing the issues related to the adoption of smart technology and concentrating on the potential benefits.

Conclusion & Recommendations

In conclusion, for organizations and society at large, AI has the potential to present both substantial opportunities and challenges. Although singularity is still merely a theoretical idea, there are currently numerous instances of AI systems that are superior to people in some domains, and there are worries regarding the possible dangers of AI. There is a need for ethical and transparent development and deployment of AI, as well as an emphasis on resolving the possible issues connected to job displacement and social injustice, in order to ensure that the benefits of AI are realized while minimizing its hazards. Technology like artificial intelligence has a lot of potential for both corporations and society at large. While AI does come with some concerns, such as the possibility of cyberbullying or online trolling, there are also numerous chances for enhanced productivity, better healthcare results, and other benefits. Continuous research and development, as well as an emphasis on the ethical and responsible deployment of AI technologies, are required to ensure that the benefits of AI are realized while minimizing its risks.

Although the use of smart technology has the potential to completely transform how we live and work, there are also many difficulties involved. As our society becomes more linked, it is important to carefully assess the potential for data breaches and cyberattacks, customer resistance, and ethical consequences. There is a requirement for continual research and development, as well as an emphasis on the ethical and responsible deployment of smart technology, to guarantee that the advantages of the IoT are realized while minimizing its risks. The way Tesla uses AI has the potential to completely change the automotive industry. Tesla has been successful in a highly competitive field by differentiating itself from its rivals and utilizing AI to generate novel products and boost efficiency.

The use of the theories covered in the literature study on Tesla illustrates the opportunities and difficulties involved in implementing smart technology in the workplace. Although there may be risks involved in data collecting and the use of autonomous technology, there may also be advantages, such as greater sustainability and efficiency. Transparency, security, and responsible deployment must be prioritized in order to guarantee that smart technology has a good impact on society.

Recommendations

In terms of demonstrating responsible behavior toward the issue, Tesla can publicly pledge to create AI systems that give ethical factors like openness, responsibility, justice, and safety priority. Tesla can allocate funds to AI safety research in order to identify and reduce any potential dangers and negative effects of AI technology (Alsheibani et al. 2020). Tesla can encourage AI education and awareness among its staff and the general public to encourage enlightened debate and decision-making. To address ethical and societal challenges associated with AI, Tesla can participate in open discussion and collaboration with stakeholders, including governmental organizations, academic institutions, and civil society organizations. Tesla can put in place governance frameworks, like a specific AI ethics board, to supervise and guarantee moral decision-making in AI development and use (Trunk et al. 2020).

References

Alsheibani, S., Messom, C. and Cheung, Y., 2020. Re-thinking the competitive landscape of artificial intelligence.

Bohn, J., Coroamă, V., Langheinrich, M., Mattern, F. and Rohs, M., 2004. Living in a world of smart everyday objects: Social, economic, and ethical implications. Human and Ecological Risk Assessment, 10(5), pp.763-785.

Braga, A. and Logan, R.K., 2019. AI and the singularity: A fallacy or a great opportunity? Information, 10(2), p.73.

De Cremer, D., Nguyen, B. and Simkin, L., 2017. The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side. Journal of Marketing Management, 33(1-2), pp.145-158.

Harvard Business Review, 2020. Lessons from Tesla’s Approach to Innovation. Available at: https://hbr.org/2020/02/lessons-from-teslas-approach-to-innovation (Accessed on 21 April 2023).

Herring, S., Job-Sluder, K., Scheckler, R. and Barab, S., 2002. Searching for safety online: Managing" trolling" in a feminist forum. The information society, 18(5), pp.371-384.

Malik, R., Visvizi, A. and Skrzek-Lubasińska, M., 2021. The gig economy: Current issues, the debate, and the new avenues of research. Sustainability, 13(9), p.5023.

Mani, Z. and Chouk, I., 2017. Drivers of consumers’ resistance to smart products. Journal of Marketing Management, 33(1-2), pp.76-97.

Mureithi, L.P., 2019. Book Review: A Very Human Future: Enriching Humanity in a Digitized World. Available at: https://jfsdigital.org/2018/12/19/book-review-a-very-human-future-enriching-humanity-in-a-digitized-world/ (Accessed on 21 April 2023).

Schmidt, P., Biessmann, F. and Teubner, T., 2020. Transparency and trust in artificial intelligence systems. Journal of Decision Systems, 29(4), pp.260-278.

Snakenborg, J., Van Acker, R. and Gable, R.A., 2011. Cyberbullying: Prevention and intervention to protect our children and youth. Preventing School Failure: Alternative Education for Children and Youth, 55(2), pp.88-95.

wSzekely, F., 2017. IMD: TESLA becomes a model for sustainable leadership: David and Goliath revisited. Available at:https://www.imd.org/research-knowledge/articles/tesla-becomes-a-model-for-sustainable-leadership-david-and-goliath-revisited/ (Accessed on 21 April 2023).

Tesla, 2023a. About us. Available at: http://www.tesla.com/ (Accessed on 21 April 2023).
Tesla, 2023b. Autopilot and Full Self-Driving Capability. Available at: https://www.tesla.com/en_eu/support/autopilot (Accessed on 21 April 2023).

The New York Times, 2021. Tesla Says Autopilot Makes Its Cars Safer. Crash Victims Say It Kills. Available at: https://www.nytimes.com/2021/07/05/business/tesla-autopilot-lawsuits-safety.html (Accessed on 21 April 2023).

Trunk, A., Birkel, H. and Hartmann, E., 2020. On the current state of combining human and artificial intelligence for strategic organizational decision-making. Business Research, 13(3), pp.875-919.

Youtube, 2020. What is AI (Artificial Intelligence)? Available at: https://youtu.be/0oRVLf16CMU (Accessed on 21 April 2023).

Youtube, 2021. How AI Will Impact The Future: Rise of AI (Elon Musk, Bill Gates, Sundar Pichai, Jack Ma), Simplilearn. Available at: https://youtu.be/uz8PSSOB-4E (Accessed on 21 April 2023).

Youtube, 2023. OpenAI CEO, CTO on risks and how AI will reshape society. Available at: https://youtu.be/540vzMlf-54 (Accessed on 21 April 2023). 

You Might Also Like

What Do You Need To Know About Facility Management?

Management Assignment Help

BA40100E Management in Practice Case Study Answer

Get It Done! Today

Country
Applicable Time Zone is AEST [Sydney, NSW] (GMT+11)
+
  • 1,212,718Orders

  • 4.9/5Rating

  • 5,063Experts

Highlights

  • 21 Step Quality Check
  • 2000+ Ph.D Experts
  • Live Expert Sessions
  • Dedicated App
  • Earn while you Learn with us
  • Confidentiality Agreement
  • Money Back Guarantee
  • Customer Feedback

Just Pay for your Assignment

  • Turnitin Report

    $10.00
  • Proofreading and Editing

    $9.00Per Page
  • Consultation with Expert

    $35.00Per Hour
  • Live Session 1-on-1

    $40.00Per 30 min.
  • Quality Check

    $25.00
  • Total

    Free
  • Let's Start

Browse across 1 Million Assignment Samples for Free

Explore MASS

Customer Feedback

Check out what our Student community has to say about us.

Read More

Request Callback

My Assignment Services- Whatsapp Get 50% + 20% EXTRAAADiscount on WhatsApp

Need Assistance on your
existing assignment order?
refresh