Ulster University

• Subject Code : MKT730
• University : Ulster University My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Entrepreneurial Marketing

Entrepreneurial Marketing Theory The integrative areas of knowledge around marketing and entrepreneurship are frequently referred to in most literature as Entrepreneurial Marketing. Amjad et al. (2020) point out that EM has been particularly important for SMEs, especially during start-up and their early phases of growth. Most of the SMEs that have been successful in different markets have embraced high levels of EM activities (Amjad et al., 2020…

• University : Ulster University My Assignment Services is not sponsored or endorsed by this college or university.
• Subject Name: Management

Introduction Digital transformation is defined as the integration of digital technologies within the business in the context of how they operate and furnish value to their consumers. It involves the creation or modification of the existing business processes, consumer experience and culture for addressing the altering market and business requirements (Maliszewski, 2021). It comprises changing the ways how organizations manage and operate so that…